Project Type
Senior Thesis
Tools Used
Figma, Illustrator, Photoshop
Timeline
9 Months
For my senior thesis, I designed Mediventure, a brand and application designed to promote medication adherence amongst younger children with chronic illnesses. Although only a small percentage of children rely on medications to maintain their health, taking these medications regularly and as prescribed is vital to managing medical conditions and improving overall well-being. While many younger children rely on their parents to ensure their medications are taken properly and at the correct time, as children get older, they become responsible for this integral part of their health. With many applications already on the market for people to track their doses and timing of medications, there are none that are targeting this specific demographic. The goal of my project was to alleviate this gap in the market and provide an alternative application to children and their caregivers to track their medication adherence and incentivize children to continually take their regularly scheduled medications.
My Inspiration
Before beginning this project, I evaluated influences around me and explored them and their impact on Mediventure
My personal health experiences
I was inspired to create this application as a kidney transplant recipient who is required to take immunosuppressive medications as part of my care plan from my doctors. I have been regularly taking these medications since I was five years old, and when I was younger, I relied on my parents to ensure that I was always taking the correct doses at the right times. As I had gotten older and begun taking on this responsibility for myself, I often found myself overwhelmed and anxious about the number of medications and making sure I was taking the correct dosage. Now, as an adult, I feel that I have finally got my grip on my medications, and one thing helped me immensely throughout the years: an app on my phone.
Video games
Another source of inspiration for me to create this app was my love for life simulation and world-building games growing up. Games like The Sims 4 and Minecraft, where I was able to creatively think and build out anything that I imagined, were an outlet for me and helped me expand my thinking. The creativity and freedom that games like these provide allow children to think about their wildest dreams. While the gamified aspects of my app will most likely be in a 2D art style, I want aspects of these games to be part of my final product. Some of the aspects from these games that I would like to include are character creation (allowing children to create customized avatars), the ability to decorate buildings and furniture, and achievements to reward them for continued medication adherence. These features are found in many children’s games and are important elements to keeping them engaged and enjoying themselves.
While exploring different apps that I could utilize for my own medications, I realized that none are truly designed for children. Most are geared towards adults, as they are the primary audience and largest population on long-term medications. The one app that I did find that could be geared towards a younger audience is called “Pill Buddy.”
This app is a Tamagotchi-inspired program that allows users to raise an illustrative round buddy by customizing them, feeding them, all while earning achievements and taking their medications as scheduled. While the art style of this program appeals to this audience, I feel that the features do not. For example, the app’s notifications could be intimidating and discouraging for younger children. In the App Store screenshots showcasing the application, an example of a notification for the app states, “I will haunt your phone until you take your meds. And maybe even after”. While this can obviously be seen as a playful form of encouragement to remind users to take their medications, some younger users may become fearful and turned off from engaging with it further.
What sets Mediventure apart
Mediventure is designed to support both children and their parents or caregivers by making medication management a shared, engaging experience. Children are empowered to confidently learn about the medications they take and stay on schedule with the care plan established by their healthcare team, while parents and caregivers can monitor medication adherence and keep medication lists up to date.
To encourage long-term engagement, the app incorporates interactive, age-appropriate gamification that motivates children to take an active role in their health. As children consistently take their medications on time, they earn rewards that allow them to build and expand their own virtual town. By celebrating healthy habits through play, Mediventure aims to make medication adherence more enjoyable while fostering routines that can lead to improved health outcomes over time.
Beyond the features that are found in common children’s games such as customization and achievements, I also included educational materials within the application. These fun, interactive learning methods allow children to learn what medications they need, why they have to take them, and how to take them. This educational short-form content would avoid medical jargon and focus on engaging them with this important information. I know for me personally, my medical providers wanted me to begin learning the purposes of my medications and their names around 10 or 11 years old. I ended up having to learn from my parents, and throughout time and careful attention, however, videos like these could be beneficial in this part of the transition process from parents to children in understanding medications.
Outcome
I created an engaging application for children to remember and learn more about their medications. Designed for those with long-term medications and chronic conditions, the app allows children to keep track of their medication adherence and parents to track their child’s medication intake. This app is important because it fills the gap in the market for these audiences and provides them with important resources during their health journey. Inspired by my experiences and struggles remembering my long-term medications growing up, Mediventure helps future generations and their caregivers increase medication adherence.